Arts, Business, and Communications: Marketing, Sales, and Service Pathway
Pathway Summary:
Careers in planning, managing and performing marketing activities to reach organizational objectives, including research and development.
Pathway Courses:
- Level 1: Introduction to Business and Communications
- Level 2: Advanced Business Communications
- Level 3: Accounting 1 and Personal Finance
- Level 4: Accounting 2 and Advanced Personal Finance & Investments
See Program of Study and Career Pathways for Other Recommended Electives and Virtual Courses recommended for this pathway.
AP and Dual Enrollment (ECE) Credit Opportunities:
AP Chemistry, AP Computer Science, AP European History, AP Physics (algebra-based), AP Psychology, AP English Language & Composition, AP English Literature & Composition, AP Statistics, AP United States Government & Politics, AP United States History, AP World History, UConn ECE Music Theory 1 and 2, UConn ECE Music Appreciation, UConn ECE Physics 1201Q, UConn ECE Physics 1202, UConn ECE French 5, UConn ECE Spanish 5, UConn Seminar in Writing through Literature
Certificate Opportunities:
Students enrolled this pathway may complete exams to become certified in Microsoft Word and Microsoft Excel.
Recommended Clubs & Organizations:
- Future Business Leaders of America (FLBA)
- Debate Club
- Yearbook
- Art Club
Key Business and Industry Partners:
- The Water’s Edge Resort and Spa
- The Full Circle Real Estate Group
- MSE Public Relations
Future Careers:
HIGH-WAGE, HIGH-SKILL, HIGH-DEMAND CAREERS after college: Marketing Research Analysts and Marketing Specialists, Advertising and Promotion Managers, Marketing Managers, Public Relations and Fundraising Managers, Public Relations Specialists, Sales Engineers, Sales Managers, Sales Representatives (wholesale and manufacturing)
HIGH-WAGE, HIGH-SKILL, HIGH-DEMAND CAREERS after high school: Advertising Sales Agents, Drivers/Sales Workers, First-Line Supervisors of Retail Sales Workers, First-Line Supervisors of Non-Retail Sales Workers, Property/Real Estate/Community Association Managers, Real Estate Sales Agents, Retail Salespersons, Sales Representatives (wholesale and manufacturing)
COLLEGE AND CAREER PATHS | ||
Industry Certifications | Associate's Degrees | Bachelor's Degrees |
Meetings/Conventions/Events Mgt.: 21 credits Hotel-Tourism: 30 credits Event Planner: 250-300 hours Marketing: 28 credits Accounting Assistant: 20 credits Business Administration: 24 credits Human Resources: 27-29 credits Web Designer: 19 credits |
Marketing Business Administration Communications Studies Transfer Ticket Digital Media Production
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Marketing Marketing Management Communications—Advertising & Promotions Tourism, Hospitality and Event Management Advertising & Integrated Communications
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