Arts, Business, and Communications: Marketing, Sales, and Service Pathway

Pathway Summary: 

Careers in planning, managing and performing marketing activities to reach organizational objectives, including research and development.

Pathway Courses:

  • Level 1:  Introduction to Business and Communications
  • Level 2:  Advanced Business Communications
  • Level 3:  Accounting 1 and Personal Finance
  • Level 4:  Accounting 2 and Advanced Personal Finance & Investments

See Program of Study and Career Pathways for Other Recommended Electives and Virtual Courses recommended for this pathway.



AP and Dual Enrollment (ECE) Credit Opportunities:

AP Chemistry, AP Computer Science, AP European History, AP Physics (algebra-based), AP Psychology, AP English Language & Composition, AP English Literature & Composition, AP Statistics, AP United States Government & Politics, AP United States History, AP World History, UConn ECE Music Theory 1 and 2, UConn ECE Music Appreciation, UConn ECE Physics 1201Q, UConn ECE Physics 1202, UConn ECE French 5, UConn ECE Spanish 5, UConn Seminar in Writing through Literature

Certificate Opportunities:

Students enrolled this pathway may complete exams to become certified in Microsoft Word and Microsoft Excel.

Recommended Clubs & Organizations:

  • Future Business Leaders of America (FLBA)
  • Debate Club
  • Yearbook
  • Art Club

Key Business and Industry Partners:

  • The Water’s Edge Resort and Spa
  • The Full Circle Real Estate Group
  • MSE Public Relations


Future Careers:

HIGH-WAGE, HIGH-SKILL, HIGH-DEMAND CAREERS after college:  Marketing Research Analysts and Marketing Specialists, Advertising and Promotion Managers, Marketing Managers, Public Relations and Fundraising Managers, Public Relations Specialists, Sales Engineers, Sales Managers, Sales Representatives (wholesale and manufacturing)

HIGH-WAGE, HIGH-SKILL, HIGH-DEMAND CAREERS after high school:  Advertising Sales Agents, Drivers/Sales Workers, First-Line Supervisors of Retail Sales Workers, First-Line Supervisors of Non-Retail Sales Workers, Property/Real Estate/Community Association Managers, Real Estate Sales Agents, Retail Salespersons, Sales Representatives (wholesale and manufacturing)

Industry Certifications Associate's Degrees Bachelor's Degrees

Meetings/Conventions/Events Mgt.:  21 credits

Hotel-Tourism:  30 credits

Event Planner:  250-300 hours

Marketing:  28 credits

Accounting Assistant:  20 credits

Business Administration:  24 credits

Human Resources:  27-29 credits

Web Designer:  19 credits


Business Administration

Communications Studies Transfer Ticket

Digital Media Production






Marketing Management

Communications—Advertising & Promotions

Tourism, Hospitality and Event Management

Advertising & Integrated Communications





Click here to access a short video about electives recommended for this pathway